Business Globalization-International Conferences on Business and Essay

Business Globalization-International Conferences on Business and Culture - Essay Example Communications problems in marriages of Japanese women and American men arose because of inadequate acculturation of Japanese women. The crisis in their marriages starts when their kids are grown up and identify themselves with American values and behavior norms. American and Japanese communications styles differ significantly as Americans are more straightforward whereas, Japanese prefer understanding feelings of each other. In this way, Americans are more expressive whereas, Japanese do not express their feelings and they assume that other person will understand feelings from subtle things. Moreover, significant cultural differences, religious differences and language barriers also create problems in the relations between U.S. and Japanese marriages. In a panel discussion on â€Å"Japanese Religion as Local Culture and its Global Relevance†, all panel members shared their experience when they in Japan. In the discussion, the establishment of Association of Sacred sites of Shinto and Buddhism in 2008 was considered as a cooperative relationship between the two traditions. The focus of discussion was on aspects of Japanese religion, Buddhism and Judaism in Japan. It has been highlighted by all of the panel members that Japanese have strong religious beliefs and most of the times Americans get amazed about miracles which are common things for Japanese. Like Japan other Asian countries are also nature-oriented and they believe that they learn from nature. People in Japan believe that senses are actions to be respectful and everything has a life source. They have a strong belief that God exists somewhere out there, but God is within us and even all individuals are different but they have been created by something greater than that. In the discussion on Social Justice and Global Strategies, internationalization and globalization were discussed. The main focus of discussion was on the

Scott F. Turow English Research Paper Example | Topics and Well Written Essays - 1250 words

Scott F. Turow English - Research Paper Example Before diving into as to what potentially Scott F. Turow is mastered in we might like to learn as to what exactly has been formerly associated with the man and to where did his career start and develop to what it is today. Born on 12th April 1949 Scott Turow attended New Trier High School while he effectively graduated from Amherst College in 1970. To his credit Scott F Turow won a fellowship at the Stanford University in the department of Creative writing and later went to the Harvard Law School to become a professional lawyer. With the American population Scott F Turow has been one of the great entertainers in providing crime action thrillers pertaining to novels establishing a very rare authenticated plot that demonstrates originality plus keen sense of suspense closely related to the plot and never in the whole text let’s go of it at any point in time. ... Scott Turow identified that there is also corruption imbedded in the system of judiciary as opposed to a clean legislature and fundamentally highlighted one such aspect in his much acclaimed novel â€Å"Presumed Innocent†. In this novel Scott Turow significantly underlined that the system is prone to even prosecute innocent suspects that have a niche for being at the wrong place at the wrong time. His fictional hypothesis in this novel fundamentally and to a great extent issued a inaugural loop hole in the Judicial system while also made, through the passage of the novel, way to better equip the law for any such future real time cases. In eyes of a fan Scott Turow’s writings generally entertained a crime reader to the core of his or her suspense appetite while also making sure that the message intended in the book was also effectively delivered, for I may quote from the book, Scott Turow: A critical companion â€Å"Turow is an architect of devious narrative. His philos ophical take onthe law is that what you get is never simply what you see, and his medium parallels and reinforces this message. The mystery element of most of the novels remains ambiguous at the end.The narrative, too, typically shifts point of view and time period, with the chronological shifts often showing just how blind the legal system can be at the time of the crime, or how lost events can become in retrospect. Inferences, both legal and commonsense, fill in gaps in the story, but the ultimate truth remains untold†¦.. These particular fact clearly suggest that even though with a legal system as strong as that of the United States of America a typical genius of

Project Management Theory & Practice Assignment - 1

Project Management Theory & Practice - Assignment Example Seeing that when customers turn out to be more stylish, well knowledgeable and their desires and expectations develop, the simply approach a corporation can endure and flourish is by providing assurance to quality (BSiGroup, 2010). In this scenario, ISO9000 is a globally acknowledged standard of quality, which offers rules and regulations for achieving the ISO9000 quality standard. In addition, the corporations can be audited to receive ISO9000 certification (Management Help, 2010). Moreover, a quality management system (QMS)  for instance ISO 9001 offers a management support  that provides the organizations the required facilities to deal with threats and examine and determine quality of your products. Furthermore, it can also help the organizations to improve their representation and status and allow them to search for enhancements through inside and outside communications (BSiGroup, 2010). This stage of the Marriott International Hotels business project will be based upon the superior quality which guarantees the entire stages of the project and major analysis of the new and innovative deployments. In this regard key jobs will be about the evaluation of the quality concerning the latest bedding and their setup standards. This will definitely assure an improved and superior quality management plus useful project completion. No doubt, Quality is vital to each and every project and particularly for business activities and functions. For an enhanced business support and successful project completion we must have to ensure project quality. Here I will present the project quality management plan for the Marriott International Hotels business project. Here we will use the quality assurance tools planned for the Marriott International hotel bedding and renovation scheme. These quality declaration tools will make sure that the entire needs and requirements have been fully satisfied as they were mentioned at the commence of the project. Here we will establish a plan

Student Profile Essay Example for Free

Student Profile Essay My name is FathiyaWaithera. I am from Kenya and living in the United States to study nursing at a community college. I received a scholarship from the Nurses for Africa program which requires me to return to Africa to provide health care after graduation (Dain, 2009). The rules about arriving in the U. S. are very strict. The scholarship advisors provided a list of the documents I would need and what was expected of me on arrival. I had to remember where to report and had to make sure I had my documents with me at all times. When I arrived, I presented my passport, the I-20 form, the I-94 Arrival-Departure form, and a customs declaration form. The officer inspected all my documents and asked me to state the reason I wished to enter the country. I remembered to tell the officer that I plan to be a student andprovided the name of the college and where it is located. After the inspection the officer stamped the I-20 form and the Arrival –Departure form (F/M/J Nonimmigrants). An International Student Services (ISS) staff member from the collegepicked me up at the airport and drove me to the campus. She stayed to help me find my room in the dormitories. After she left, Iunpacked and waited to meet my room mate. She was from Denmark and I supposed we were placed together because she was also an international student. She spoke English and I spoke English but it didn’t seem like the same language to me. We tried to make the best of it, but it was almost impossible to communicate. The weekend before classes began, the dormitory staff held orientation events for the students. There was a cook out, some social activitiesand a band. I couldn’t understand the language, the food was inedible and I was too embarrassed about my English to take part in the activities. I came to the U. S. believing I was very good at English. I made good grades in this subject and was surprised to find that I couldn’t communicate in the U. S. The other students used so many slang words that it took a long time for me to gather a general meaning and then I couldn’t put together a response. By the time classes began, I was tired, scared, and hungry. The classroom was confusing to me. Some students came to class late and interrupted the professor; others were noisy and kept up their conversations after the professor arrived. The professor reviewed a syllabus and spoke at length about academic integrity. I was unable to understand much of what she said. They all spoke so fast, spoke at the same time and used terms I was unfamiliar with. After attending a full day of classes, I returned to my room. I was tired and hungry but the thought of eating something from the cafeteria made me feel sick. The food looked, smelled and tasted horrible. I would have done anything to eat something prepared by my mother. I hadn’t been able to sleep since arriving in the U. S. The dormitory was noisy and although I was used to a lot of people and a lot of noise at home, this was a different type of noise and I couldn’t shut it out. My roommate seemed like a nice person but it was so difficult to communicate that we didn’t really try. I was homesick and lonely. My classes were very hard at first. I wasn’t used to speaking up in class or asking questions. The other students were so casual and seemed disrespectful when addressing the professors. Many of the assignments required me to work in groups. I was embarrassed about my English when I had to ask someone to repeat what they said or explain what they meant. I had to explain how my name is pronounced over and over. Most of the time, the other students were kind and patient with me, but I knew I made the assignment more difficult for the group. Keeping my grades up, learning the course content, and attending class were my highest priorities. To maintain my visa status, I was required to be a full-time student each semester. That meant that I couldn’t drop a class even if I wasn’t doing well. It also meant that I had to attend class, no matter how I felt and I didn’t feel well. I had lost some weight because I couldn’t eat the food and still wasn’t sleeping well. My life was made up of studying, going to class, studying, and more class. I wrote letters to my family and indulged in an occasional phone call, but it was important that my family believe that I was successful and doing well at school to about how miserable I felt. A research paper was required in one of my classes. Because I was not familiar with this type of project, I tried to find someone to tutor me in this area. I looked in the resource package I received at the orientation but couldn’t find anything about tutoring or anythingabout the library. I asked the professor and she said to go to the LRC. I didn’t know what the LRC was and was too embarrassed to tell her. I couldn’t find the LRC and was feeling nervous about completing the project on time. I finally went to see the International Student advisor. He told me that the LRC is actually the library and showed me where to find it. When the professor returned my paper there were questions about resources and citations but my grade was still a B, so I assumed that I was doing fine. For the next paper, I followed the same process. I found something related to the topic, read about it and wrote a paper. This time, when I received my graded paper, this time a C, the professor again wrote questions and comments about resources and citations and also wrote about academic integrity. I understood that academic integrity was about being dishonest and could be about cheating but I didn’t see the connection between hercomments and my paper. When I received the third graded paper, the professor gave me a failing grade and said that I should meet with her to discuss plagiarism. I was ashamed and afraid that I would lose my scholarship. I went to see the International Student Services advisor to show him my papers and the professor’s comments. He said would he ask the professor if he could go to the meeting with me andrecommended a tutor for me so I could learn how to write a research paper. I was grateful to have the help butalso humiliated. I had been a top student and had always received praise for my work. The professor approved my advisor’s request to attend the meeting. He told my professor about my academic historyand how classes are conducted in Kenya. He told her that in Kenya the professor lectured,the students took notes and either passed or failed an exam. They did not ask questions or work in groups outside of class. He explained that I had no experience with writing research papers or independent study but I was a good student and prepared to learn to study in an U. S. classroom. The professor tried to explain what was wrong with the papers I turned in. I still didn’t truly understand and still didn’t understand why the first paper received the grade B, if the problems were so serious. My advisor introduced me to a tutor from the FACET Center. I had seen the name, FACET, in the resource documents but didn’t understand that it had some association with tutoring. Why wasn’t it called the Tutoring Center? This tutor worked with several international students and suggested that we create a study group. Our group consisted of me, two women from Malaysia and three menfrom Korea. At first, the tutoring sessions were difficult due to the language barriers and the subject matter. Later we began to feel morecomfortable with each other and we all liked the tutor. He not only helped us with our homework, but explained things about the U. S. , American Englishand the college. Each time we met, I felt more confident about asking questions. The tutor kept encouraging us to join the International Student Support Coalition. He said it was a student organization that would help us get to know other students and feel more comfortablein college and in the U. S. The tutor said that he thought it might be easier for a person speaking English as a new language to take math classes because mathematics are universal and quick mental calculations can be done in a person’s native language. He said that for international students, a class like psychology or history slows them down because they have to receive the information, transfer it to the brain, calculate the answer,transfer it back to English and then speak. It felt great to have someone from the U. S. understand what I was going through. He recommended that we enroll in math for the next semester to build confidence in our academic abilities. I thought this was a good idea because I had been good at math in secondary school so I planned to focus on math in my second semester. The International Student Services Offices sent us a monthly newsletter. The newsletter contained information about immigration, SEVIS requirements, and theInternational Student Support Coalition (ISSC) and transfer trips to area universities. Each time I saw the ISSC students, I wanted to be a part of what they were doing but didn’t know how to go about it. My ISS advisor had asked me several times if I was interested but each time I said that my studies were so demanding that I wouldn’t have time to participate. Later in my first semester, my advisor asked me if I would assist him with a presentation for ISSC about African international students. I was flattered and although I agreed to assist, I doubted my ability to offer something of value to these students who seemed so confident. I worked with my ISS advisor to develop the presentation. I told him about my home and family and he looked up information about Kenya to support my story and we both contributed pictures. When the day came to present, I was very nervous and only followed through because I didn’t want to let my advisor down. During the first ISSC meeting I attended, the group presented their goals as a college student organization. They asked for help to work for the success of all college international students in ddeveloping scholarship/funding ideas, becoming recognized for efforts and achievements college-wide, and creating a social support network. The organization president said that one of their visions is to serve not only as a resource for international students, but also as a resource to the college in general. He said that he believes an international person can open up a lot of different mindsets in thinking about issues. I was surprised to see how confident they felt about the importance of their place in this environment. Getting involved in a club for international students has been a good way to start learning about resources and creating a network of support. I met a lot of other students and my English has improved. I learned about a conversation club through ISSC and joined. People in the community host the clubs in their homes. Each person brings a dish, usually something from their home country. The group has dinner together and spendsthe meeting time conversing in English. I’m starting to make friends and although I’m still homesick, I don’t feel as lonely. My ISS advisor told me that he is expecting two women from Africa next semester. Both will be studying in the U. S. as part of the Nurses for Africa program. Although they are not from Kenya, one is from Ghana and one is from Nigeria, I will try to help them adjust to life in the U. S. by inviting them to be a part of ISSC, and providing information even if they don’t’ ask. I will tell them what the FACET Center is and that the LRC is really the library and to take a math class first! Section II – Understandings and Perspectives She may have experienced a more positive adjustment if the following supports had been in place: reassurance and support for the her personal self-esteem, time needed to adjust, information about adjustment patterns and the symptoms of culture shock, the understanding that success at home does not guarantee a successful adjustment in a new culture, and information about the U. S. (Pederson, 1991). Individual approaches, personal characteristics and skill level influence theability to successfully adjust. The ability to successfully communicate, organize, manage stress, exercise patience, tolerance, courtesy and flexibility are conduciveto adjustment. Perfectionism, inflexibility, obstinacy, ethnocentrism, dependent anxiety and self-centered behavior are traits that are related negatively to adjustment (Hannigan, 1990). One’s cultures of origin (or cultural backgrounds) mediate the importance attached to attending college and earning a college degree. Knowledge of a student’s cultures of origin and the cultures of immersion is needed to understand a student’s ability to successfully negotiate the institution’s milieu. The probability of persistence is inversely related to the cultural distance between a student’s culture(s of origin and cultures of immersion. Students who traverse a long cultural distance must be acclimated to dominant cultures of immersion or join one or more enclaves. The amount of time a student spends in one’s cultures of origin after matriculating is positively related to cultural stress and reduces the chances they will persist. The likelihood a student will persist is related to the extensity and intensity of one’s sociocultural connections to the academic program and to affinity groups. Students who belong to one or more enclaves in the cultures of immersion are more likely to persist, especially if group members value achievement and persistence. Fathiya’s commitment to her goals, the importance her family attached to her education, the importance of the vocation she would bring back to Kenyasupport proposals one and two. Her interaction with the International Student Support Coalition and the conversation club relate to proposals three, five and eight. Welcoming new international nursing students relate to proposal seven. I did not successfully complete my initial college experience and I can see how the cultural propositions relate. I did not have academic and career goals so I wasn’t invested in college. My parents did not have a strong commitment to my college education. My experience relates to proposals one and two. Lack of involvement in a degree program relates to proposals seven and eight. Section III Educatefaculty and staff about the need to learn about a student’s culture of origin. References Dain, A. Nurses for Africa. † Medill Reports (2009). http://www. medill. northwestern. edu/medill. Web. Oct. 2009. Hannigan, T. P. (1990). Traits, attitudes, and skills that are related to intercultural effectiveness and their implications for cross-cultural training: A review of literature. International Journal of Intercultural relations, 14, 89-111. http://online. culturegrams. com/world/world_country. php? contid=1wmn=Africacid=85cn=Kenya Seidman, A. , (Ed. ) (2005). College Student Retention: Formula for Student Success, Westport, CT: Praeger Series on Higher Education.

A Political Analysis For Coca-Cola Enterprise

A Political Analysis For Coca-Cola Enterprise Political analysis is refers to government policy such as the degree of intervention in the economy (Oxford, 2007). However, Coca-Cola is a very popular cola. It is a carbonated soft drink with non-alcoholic. So that, Coca-cola beverages was fall within the food category under Food and Drug Administration, also called as FDA or USFDA. The Food and Drug Administration is an agency of the United Stated Department of Health and Human Services, it also enforces other laws. In 2008 year, FDA had sent warning letter to Coca-Cola Company, the subject of the Coca-Cola Company is misleading that nutrition for Food Safety and Applied Nutrition. Therefore, the government is play important role in manufacturing on product in terms of regulations, such as potential fines to punish that companies do not meet a standard of laws. Political conditions for in international markets, including civil unrest, government charges and restriction on the ability. Sometimes they need to changes in law and regulations, such as changes in accounting standards, taxation requirements and environmental laws in domestic for foreign jurisdictions. Besides that, Coca-Cola Company also ability to penetrate developing and emerging markets to maintain their sales, such as North Asia, Eurasia and Middle Asia in 2005 Cokes sales increases around 11 percent, which also depends on economic and political conditions (Anonymous, n.d.). 2.3 Economic Analysis for Coca-Cola Enterprise Economic analysis included interest rates, taxation changes, economic growth, inflation and exchange rate (Oxford, 2007). In 2010 year, American has largest and most technological powerful economy in the world, with a per capital GDP of $46,900 (Geographical, 2010). However things changed. Contraction or negative GDP growth were defined by economist about that loosely recession. (Rex, 2001). When interest rates are lower, when economic stability Coca- Cola can loan money from bank to do investment in other product, technology or property. So that, when researching for new product would cost less the Coca-Cola Company will sell its products for less, people will spend to coca-cola will be more cause they would get cheap products from Coca-Cola. 2.4 Social Analysis for Coca-Cola Enterprise It includes the demographic and cultural aspects of the external marco environment. Changes in social trends can impact on the demand for a firms product and the availability and willingness to buy (Oxford, 2007). These factors affect customer need and the size of the potential market. In American, many citizens are practicing healthier lifestyle. Consumers from the age of 37 to 55 are increasingly concerned with nutrition causes they worry about their healthy from their food and beverage. It will continue to influence the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. 2.5 Technological Analysis for Coca-Cola Enterprise Technology factors can reduce costs, improve quality with reduce minimum efficient production level and lead innovation to influence outsourcing decisions (Oxford, 2007). For Coca-Cola companies to effective the advertising, marketing and promotional programs. They make some products look attractive, such as cans and plastic bottles have increased sales for Coca-Cola as these are easier to carry and you can bin them once they are used. This helps in selling of the products. The international consideration At the company Coca-cola Company, all people are their competitive advantages to differentiate them in the marketplace (Caree, n.d.). They represent and help Coca-Cola Company build the worlds greatest brands and became well-known brands in the international market and business (Caree, n.d.). Recently, Coca-Cola Company has involves many activities in the international business. As we know that in November 16, 2010, Coca-cola India launches Nestea. Coca-Cola India proclaimed the brand of Nestea is the globally successful ready-to-drink iced tea in the country. Simply to define Nestea, Nestea is a brand of ice tea manufactured by Nestle and distributed by Nestle companys beverage department in the United States (Mahalo, 2010). Incidentally, Nestea is a brand licensed from Beverage Partners Worldwide (BPW) (Shilpa, 2010). The 50:50 joint ventures leverages the products manufactured by Nestle and the marketing initiatives of Coca-cola (Shilpa, 2010). In India, Nestea will be bottled in a plant in Andhra Pradesh (Shilpa, 2010). When Coca-Cola India joint ventures with Nestle, they consider quality of the product and also their future. According to Mr. Ricardo Fort, Vice President Marketing, Coca-Cola India, as a beverage company, our aim to be able to offer a beverage for every lifestyle and occasion, which also aids long term, sustainable business growth (IIFL, 2010). They are constantly to working on high-quality to their portfolio (IILF, 2010). In the journey of the joint ventures and expansion the brand of Nestea across the globe will face some problem in international business. One of the problems is relating to brand name. Brand plays an important role in the international business and also market. Cause a brand is the identity of a specific product, service or business. Concept of the brand is the personality that identifies a product, service or company and how to key constituencies. The Coca-cola logo is an example of widely-recognized trademark representing a global brand. When Coca-Cola Company acquired Nestle in India, the brand was well-known in the country. But the problem with the brand name acquisition is the likely fall in goodwill even, through there is local goodwill where the brand is used (Aswathappa, 2008). So the firm should consider the image they wish to create for their products to local or foreign (Aswathappa, 2008). Countries with higher levels of economic development tend to have a higher quality i mage for their Nestea then do less developed countries (Aswathappa, 2008). But image can change. In addition, there are always legal or cultural factors that force to alter the brand names under which it sells its product. Simply to define it, different places have different cultures. Firstly need to understand about cultural of other countries. Such as cultural is China is guan xi. So Indian cultural is defined by relatively strict social hierarchy. That they need to do the packaging, image and so on to attractive them with right cultural cause to make sure that Nestea is suitable for them and the global consumers. The growth of business Coca-Cola Company is a well-known company and also famous brand in the global. But they still require to establish to growth strategies based on their current performance in the industry and also and they want to development their soft drinks will be located in everywhere in the each country become more successful. As we know that the Coca-Cola Company is the worlds leading seller of soft drink, the best seller especially is coca-cola. It sells a range of product to meet a broad range of consumer needs. Once the company identifies there is need, Coca-Cola has to decide how it is going to meet this demand. Coca-Cola Company requires using that Adsoffs Product -Market Matrix. Firstly, we need to understand about Adsoff Matrix Product. The Adsoff Product/Market Matrix is a tool that helps businesses decides their product and market growth strategy and also to attempts to grow depend on whether it markets new or existing products in new or existing markets (Rabidbi, 2008). There are four main categories for selection; there are market penetration, market development, product development and business diversification (Rabidbi, 2008). Below table is after do analysis on the Coca-Cola Company: Existing product New product Existing market Market penetration Diet coke Product development Coca-cola Vanila Fanta Icy Lemon New market Market development Coca-cola share size 1.25 litre Bottle Diversification Winnie the Pooh Roo Juice Powerade Market penetration Market penetration is a business focuses on selling existing products into existing markets. This means increasing their income by, such as promoting the product (Marketing Teacher, 2010). However, the product is still same, do not have any change of the product, and they do not find any new customers and buyers (Marketing Teacher, 2010). This is the objective of higher market share in existing markets and also to secure dominance of growth markets. In Coca-Cola Company, situation of Diet Coke is under market penetration. Since being introduced in 1982 as a result of growing trend towards dieting and healthier living, Diet Coke has been a highly successful product for the Coca-Cola Company, selling millions of unit per year (Anonymous, n.d.). Throughout this time, Coca-Cola has constantly adapted aspects of the marketing mix for Diet Coke in order to continually match customer trends and fashions. Market Development Market development is a business seeks to sell its existing products into new markets. This means that the product not change, but it is marketed to a new places (Marketing Teacher, 2010). The market development is exporting the product to a new region, (Marketing Teacher, 2010). Two types soft drinks of Coca-Cola is under market development, there are Coca Cola Vanilla and Fanta Icy Lemon. Coca Cola Vanilla had successful launch in American, especially in Great Britain, this is because it is new Vanilla flavored version of the Coca-Cola Company (Anonymous, n.d.). Prior to doing so, Coca Cola carried out taste tests and developed the graphical look of the Diet Coke Brand. When they did this, they took great care to incorporate aspects of the Coca Cola brand, but still differentiating it so consumers would see it as an alternative to Coke. While Fanta Icy Lemon is a new flavor sparkling drink by Coca-Cola was a direct result of listening to consumers who called the companys Careline telephone service (Anonymous, n.d.). This business conducted taste tests prior to launch 2001 launch (Anonymous, n.d.). Product Development Product development is a new product into existing markets. This strategy may require the development of new competencies and requires the business to develop modified product which can appeal to existing market (Marketing Teacher, 2010). Coca Cola Share Size 1.5l Bottle is new product for the Coca-Cola Company. Desk research showed Coca Cola that a growing number of households contained 1-2 people, which led them to believe that a smaller version of the 2 litre family sized bottle would sell well to these groups (Anonymous, n.d.). In launching this product including simply sell existing brands such as Coca Cola, Diet Coke and others, Coke did need to alter the product itself, merely different aspects of the marketing mix (Anonymous, n.d.). Besides that, Coca-Cola has been developed to have vanilla,lime, cherry and diet varieties in the soft drinks market. Diversification Diversification is a new product in new markets. Related and unrelated diversification is two types of diversification (Marketing Teacher, 2010). Related diversification means that they remain in a market or industry with we are familiar, while unrelated diversification is where they have no previous industry nor market experience (Marketing Teacher, 2010). Winnie the Pooh Roo Juice and Powerade are new product into new market. Winnie the Pooh Roo Juice is target parents of children aged 2-5 years with a juice drink that was packaged in a fun and colorful manner (Anonymous, n.d.). They chose the characters from Winnie the Pooh for their universal appeal to children and made the product appeal to both children and their parents (Anonymous, n.d.). Brand of Powerade, Coca-Coal developed the energy drink Powerade in response to growth in the sport drink market (Anonymous, n.d.). Much research was carried out into potential competitors within this segment prior o the drink development and launch (Anonymous, n.d.). New venture As we know that Porters Five Forces tool is a simple but powerful tool for understanding about the power lies in a business situation and also to undertake a structural analysis of the soft drink industry coca-cola to gauge the strengths and weaknesses of the opposition and also determine the competitive structure of a given market. In currently, Coca-Cola Company has a discussion with potential development partners to assist in pursuing some of these opportunities to further strengthen the model to another country. The companys goal is to double the program and became more famous in globalization. Brunei is a country best choice for Coca-Cola Company. This is because just a few soft drink industries located in Brunei. So, this is a good investment for Coca-Cola Company. Just simple research about Brunei, Brunei has a small rich economy that includes a mixture between foreign with foreign entrepreneurship, government regulation, welfare measures and village tradition (Theodora, 2010). In currently, government in Brunei also has encouraged more foreign companies to invest in Brunei. Government of Brunei has makes some special offer to new businesses. If new businesses that are meet certain criteria quality for exemption of tax on profits for up to five years. (Travel Dojo, n.d.). In 2008, Coca-Cola saw growth in its licensing segment in Atlanta. For Brunei also will. I will suggest licensing is one of the entry modes into Brunei. In Coca-Cola Company has two licensing, there are in and out. Licensing in is a technology available to provides matters and improve their product, while licensing out is to provide other product out of non-alcoholic beverages (Frank, 2008). Bargaining power of Suppliers Supplier power is a mirror image of the buyer power. It more concentrated and controlled the supply, the more power it wields against the market. Firstly need to understand what the relationship of buyer to seller. This is very important between buyers to sellers. If there are relatively few suppliers compared to buyers since it will give them a lot of save cost and form of supply. Bargaining power of supplier plays important role for soft drink industry, Coca-Cola Company. They need ingredients from supplier to produce non-alcoholic beverages and bottles. Besides that, Coca-Cola Company can plan on switching cost. If in Brunei, Coca-Cola may attract more new customers. It may have new flavor in Brunei to attract consumers who stay in Brunei. This is because, different country may have different cultural with different flavor. Bargaining power of Customers Bargaining power is the ability to influence the setting price (Swathen, 2010). Scale and volume are important in this transaction. When Brunei has Coca-Cola Company, customers can buy coca-cola in bulk more cheaply than import and so has massive advantages. In Brunei, Coca-Cola Company may able to provide a very good deal if it is providing many places for many local authorities. In Brunei is a potential for the buyer to become a provider. This is because brand Coca-Cola is a famous brand. Simply say this technically known as backwards integration. In this case of Coca-Cola might set up their own selling network. In Brunei may be has loyalty consumers, Coca-Cola Company not need to waste a lot money in advertising to promote Coca-Cola. Selling of Coca-Cola will be increase. Coca-Cola Company just concentrate on their role of quality and service. Threat of New Entrants Simply to explain threat of new entrants is a function of both barriers to entry and reaction from existing competitors (Swathen, 2010). Besides that, power is one of the affected by ability of people to enter Brunei. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents position (Porter, 1980b; Sanderson, 1998). Capital requirement is one the entry barriers. The capital cost of getting established in an industry can be so large as to discourage all but the largest companies. Following by switching costs, it refer to the one-time costs that buyers of the industrys output incur if they switch from one companys product to anothers. To overcome the switching cost barrier, new entrants may have to offer buyers a bigger price cut or extra quality or service. All this can mean lower profits margins for new entrants. But in Brunei, government has a special offer to new business, taxes are faced by them will be reduce. Threat of Substitutes Definition of threat of substitutes is the availability of a product that the consumer can purchase instead of the industrys product, such as the price of aluminum beverages cans is constrained by the price of glass bottles, steel cans and plastic containers. In todays society, beverages are essential for Mc Donald, restaurants and so on. In the soft drink industry the big providers are very similar and the cost of switching very small include for the contract, so that, Coca- Cola need to plan the cost of switching to substitute, such as Coca-Cola can try in Brunei to change another product to became more choice for consumers. Quality must maintain to become a substitute better, whether in new country to development. Competitive Rivalry Competitive rivalry is to help determine the extent to which the value created by an industry will be dissipated through head-to-head competition. In Brunei just has seldom soft drink industry. So that, jus t low costs to handle competitors to improve usage rates. But in Brunei will be slow to growth up in the market. Conclusion As a conclusion, an international business needs have prepare different report, cause it can make comparison with different country with another country. PEST, Porters 5 Analysis, and Adsoff Product/Market Matrix are play important to a business. 7.0 References List Anonymous, n.d., The Coca-Cola Company: Companies Histories, [Online] Available at: [Accessed 1 November 2010] Anonymous, n.d., History of Coca- Cola: The fathers of the Coca-Cola Company, [Online] Available at: http://www.angelfire.com/ca3/ETclanSETH114/cokehistory.html Accessed at: 1 November 2010 Anonymous, n.d., Coca-Cola History: The Coca-Cola Company has the worlds leading trademark with regards to softdrink sales, [Online] Available at: [Accessed 1 November 2010] Anonymous, 2010. Geographical Names: United Stated Economics 2010, [Online], Available at: [Accessed 2 November 2010] Anonymous, 2007. The Federal Reserve Board: The Federal Reserve System, [Online], Available at: [Accessed 3 November 2010] Anonymous, 2010. Mahalo: Nestea, [Online] Available at: [Accessed 3 November 2010] Anonymous, 2010. IILF: Coca-cola India launched Nestea, [Online], Available at: [Accessed 17 November 2010] Anonymous, n.d., Investor Relation: Coca-Cola Enterprise Inc. Report Second Quarter 2006 Results, [Online] Available at: [Accessed 2 November 2010] Aswathappa. K., 2008. International Business, Third Edition, Tata McGraw-Hill, page 451-459 [Accessed 3 November 2010] Anonymous, 2008. Rabidbi: Introduction to the Ansoff Matrix, [Online] Available at: [Accessed 3 November 2010] Anonymous, 2010. Marketing Teacher: Ansoffs Matrix Planning for Growth, [Online], Available at: [Accessed 19 November 2010] Anonymous, n.d, The Coca-Cola Company: Coca-Cola and Pepsi Look to Developing Countries to Maintain Sales, [PDF] Available at: [Accessed 19 November 2010] Anonymous, 2010. Countries of the World: Brunei Economy 2010, [Online], Available at: [Accessed 19 November 2010] Anonymous, n.d., Travel Dojo: Brunei Economy, [Online], Available at: [Accessed 19 November 2010] Antenna, n.d., Case Study: Coca-Cola Enterprise, [PDF] Available at: [Accessed 2 November 2010] Caree, E., n.d, Women Leaders: A People Platform, [Online] Available at: [Accessed 3 November 2010] Frank, 2008. Industry Feature: Patenting of Coca-Cola, [Online], Available at: [Accessed 19 November 2010] Mary. B., n.d., Investors: The History of Coca-Cola, [Online] Available at: [Accessed 1 November 2010] Oxford, 2007. Gillespie: PESTEL analysis of the macro-environment, [Online] Available at: [Accessed 2 November 2010] Rex. N., 2001. CBS Market Watch: U.S. Officially in a recession, [Online], Available at: [Accessed 3 November 2010] Shilpa, S., 2010. Coke-Nestle JV enters the bottled iced tea market in India, [Online], Available at: [Accessed 17 November 2010]

Cigarette Advertising Essay example -- Marketing Tobacco

Truth About Cigarette Advertising Two lithe, tanned bodies lazily languish near a limpid river. The heads of the two persons are thrown back in poses of a supremely confident nature. Their facial features, though, are indistinguishable amidst the ephemeral haze which envelops them. Curiosity piqued and intently surveying the scene, one then notices the cigarettes dangling from the fingers of the pair. Advertisements such as this are now ubiquitous to the point of annoyance. These attempts to entice consumers to buy cigarettes are not simply trumped up exaggerations, as is the case with other products. Cigarette companies market their products with blatant lies. No one is shown with yellowed teeth or suffering from a hacking cough. Instead, smokers are always pictured as being in the pink of health. More alarmingly, smokers and smoking are perceived as being desirable. This perception has seemingly permeated every facet of popular culture. The sad truth today is—cigarettes are cool! More overt instances of cigarette companies attempting to marry their products with images having positive connotations occurred in the first half of the twentieth century. Since then, however, the marketing juggernauts of these organizations have become more adept at promoting their brands in nearly every sphere of public life. In the earlier times though, the principal mode of product placement was via magazines. Here are two such magazine advertisements. Kool magazine advertisement circa 1940 Camels magazine advertisement – circa 1950 In the first picture, which was put out during the Second World War, cigarettes are linked with the badges of the United States Armed Forces. Here, Kool attempts to ride the wave of support for Americ... ...g—turning all of us into potential cigarette addicts. I am of the firm opinion that legislature should be passed which prevents these companies from advertising in certain fields, particularly those pertaining to healthy pursuits such as sports. But, then again, these laws would have to be passed by many people who sit on the boards of, or had election campaigns funded by, cigarette companies. Those changes don’t seem too likely, do they? Works Cited â€Å"Cigarettes† Wikipedia Foundation Inc.1 Sep. 2006. Crary, David. â€Å"Tobacco giants wage fight against state anti-smoking measures.† Associated Press 13 Oct. 2006 Haralambos, Michael. Sociology: Themes and Perspectives. 3rd ed. London: HarperCollins, 1991. Nocera, Joe. â€Å"If It's Good for Philip Morris, Can It Also Be Good for Public Health?† New York Times 18 June. 2006: B46.

Human Observation Paper: Handwashing in Public Restrooms Essay

Quite recently, the World Health Organization has already declared AH1N1 Flu as a Pandemic, with the rating of Classified Level 6 Alert (World Health Organization, 2009) that has to date, affected 33 countries and thousands of deaths. Cross-contamination, which is the transfer of bacteria from one source to food which is high-risk (Three Rivers District Council, 2009) has resulted to 2.4 million healthcare-acquired infections (HAIs) and 30,000 deaths per year (American Society for Microbiology Survey, 2009). Surprisingly, these diseases or infections that have ended lives may be prevented not only by costly medicine or treatment using sophisticated, state-of-the-art technology but something as basic and simple as this: Hand-washing. With medical experts worldwide concurring on the immense benefits and the necessity of handwashing in the promotion of people’s health, there has been a clamor to increase awareness for people to make handwashing a part of their daily routine. This study aims to provide information on hand-washing behavior of people in public restrooms and the factors that may or may not influence frequency of hand-washing. Baseline Information I. Statement of the Problem Everyone knows the benefits of being clean as in hand-washing. However, there are still some who do not wash their hands after using the restroom. Are factors that may influence or may be linked with the human behavior of handwashing? If so, what are they? Do these factors induce or preclude handwashing behavior? II. Theory Statement In Smith’s study, she used Observation as one of the variables due to the Theory of Self-Awareness that states that self-awareness increases adherence to social norms. Thus, self-awareness of the people due to their knowledge of others watching them drives them to adhere to the social norm of hand-washing. There is also a link between Gender and Ethnic differences to health-related beliefs and behaviors (Courtenay, McCreary and Merighi, 2002). There is a higher likelihood for men to engage in riskier health-related behaviors and fewer preventive behaviors in health (Courtenay, McCreary and Merighi, 2002). The Theory of Planned Behavior, which believes that corresponding attitudes toward behavior, subjective norms and perceived behavioral control, coupled with personal responsibility may predict intention, in effect, the behavior of people, is used in justifying the Smith’s choice of Location as a variable in assessing the likelihood of handwashing. In a hospital setting, wherein people’s attitudes are focused on the maintenance of sanitary conditions as expected in hospitals, people become more conscious in being more responsible in following expected norms of sanitary habits in the hospital. In such as setting, behavior control in the people to wash their hands is greater then as compared to other places. III. Hypothesis There are some variables that affect the frequency of handwashing (Smith 2005). These may be observation, gender and location. There is a higher incidence of hand-washing among participants that know their behavior is being observed, are females and are in a hospital-setting (versus other locations such as schools and the workplace, for example). IV. Procedure or Methodology Female and male observers, respectively, were situated in both women’s and men’s restrooms in the University of Colorado, Colorado Springs (USCCS) campus and hospital, to record the pre-determined participant behaviors and conditions, including handwashing (yes/no), whether the participant could see the observer (observed/not observed), gender (male/female), and location (college campus/hospital) of 179 participants. These were tallied and results were generated. V. Results No significant differences were found in participants who knew that they were being observed and those who did not have the said knowledge. There were also no significant differences between handwashing behavior of males and females, as well as between those who are in the school or hospital setting. VI. Discussion None of the hypotheses were supported by the study. Observation, Gender and Location do not play a role in handwashing behavior as there were no significant differences between participants that were found in studying the above-mentioned variables. Behavior Change VII. Statement of the Problem May Observation and the Presence of Signages reminding people to wash their hands influence people to do so? What is the effect of people knowing that they are watched after they have read the signage recommending that they wash their hands after using the restroom? VIII. Theory Statement of Relationship or cause and Effect The study of Jenner et al. (2002) on predictive behaviors in hand hygiene or washing of hands in hospital health care workers state concludes that reminders such as signages are correlated to the higher tendency of people to wash their hands after they used the rest rooms. With the spreading of various diseases, there is also an increase in public service announcements by the media, and reminders in all types of institutions to wash their hands. This norm of washing hands as acceptable behavior after using the restroom is displayed with the observers showing approval upon seeing that a person washed his or her hands, and disapproval when such is   not done due to people’s belief in its importance. Such is largely due to efforts by media, the government and various institutions in the communities reminding people of the benefits of washing their hands. IX. Hypothesis This study, presupposes that observation may influence the frequency of hand-washing, as in Smith’s study. Also, the presence of a signage posted in the public restroom reminding people to wash their hands before they leave the restroom will also be examined as a factor affecting the incidence of hand-washing. This study will then not only support Smith’s contention that there may be factors that explains Handwashing behavior in humans, but will also extend the point that these variables even work together, influencing people to wash their hands. X. Procedure or Methodology Observers were situated at a public restroom of a coffee shop right smack in the middle of a shopping mall. The rest room is for both men and women, with a small space that housed a couch and a handwashing station prior to the door leading to the rest room. In the lunch time hours, the first ten people who entered the rest room during this time, 7 women and 3 men were randomly selected to be participants in the study. The observers noted handwashing behavior upon participants’ reading of the huge signage reminding people to wash their hands. Such signage was conveniently placed in front of the door which they see upon exiting the rest room and after seeing that there is another person with them in the room observing their actions. Results were then tabulated on the participant’s washing of hands (yes/no) as reactions to reading the signage and noticing that they are under observation by another person in the room. XI.  Results 6 out of 10 participants washed their hands immediately washed their hands upon reading the signage and upon noting the presence of another person in the area. 3 participants barely noted the presence of the observer (they did not even as much as glance at the observer in the area), but washed their hands after reading the signage. Only one participant left the rest room without washing his hands, even if he has read the signage and knew of the presence of the observer (he had eye contact with the observer prior to leaving the area). The aforesaid participant appeared to be in a hurry. XII.  Discussion Observation and the signage reminding people to wash their hands- that are conveniently placed in rest rooms may have an effect on people to wash their hands. Not only do the signage serve as reminders and the presence of an observer provide â€Å"pressure† for a person to wash their hands, the two in combination have effected handwashing behavior in a manner that the person washes his or her hands due to his or her possible avoidance of a situation wherein he will receive disapproval, not just because he failed to wash his hands, but because he did not do so after he had already seen the sign telling him of its benefits. This gives the finding that the compulsion to handwashing may not only come from the person knowing and is being reminded of its importance- a community or societal belief, moreover, it is done out of the person’s fear of being perceived in a bad light- an idiot, or someone who blatantly defies commonly held belief. A person herein does not only wash his or her hand not only because he or she believes of its benefits to health, but because he or she did not want to be labeled as the person, who after reading the sign, still does not wash his or her hands- an unintelligent and/or openly defiant person who does not seem to understand the importance of handwashing even after he has been amply told. Conclusion The goal of many professionals who in their studies, have proved the benefits of handwashing, is to encourage people to do so after they use the rest rooms. Knowing the factors and understanding how they interrelate would provide the key to formulating solutions to make handwashing become widely practiced so as that they will become the necessary part of the routine of the people. Such must be done because however handwashing would seem basic and simple, doing such has a tremendous effect- it can even save lives.